The Hidden Cost of Integrations: It’s Not the Logic, It’s the Cleanup

Finance leaders think integrations are hard because of the data logic.

They’re wrong.

The hardest and most time-consuming part of integrating systems like Salesforce and NetSuite isn’t writing the API calls or getting the right data to flow. It’s cleaning up the data in the first place.

Flexible Systems Are a Blessing and a Curse

Platforms like Salesforce and NetSuite are incredibly customizable—which is great when you're setting them up for your unique business process.

But that same flexibility becomes a nightmare when it’s time to integrate:

• One company uses standard objects, another uses 40 custom ones.
• One team enforces field requirements, another leaves them open.
• Some create structured dropdowns, others use open text fields.

The result? A mess of inconsistent, semi-structured data that needs to be cleaned, mapped, and restructured before anything can move cleanly from one system to another.

You don’t just integrate. You prepare to integrate.

Why This Matters (and Why It’s Expensive)

Before your finance team can reconcile a deal from Salesforce in NetSuite, you often need to:

• Normalize product SKUs
• Restructure opportunity types
• Clean up naming conventions
• Require certain fields
• Align contract IDs, accounts, or billing contacts

This work isn’t just tedious - it’s expensive. It can drag on for weeks or months, especially if you’re doing it manually or relying on inflexible tools.

Why We’re Building Dimely

We built Dimely because we’ve lived through this pain.

Our platform uses AI and purpose-built financial workflows to reduce or eliminate the cleanup step before integrations even begin. Dimely adapts to your business structure so you can go live faster—with less manual effort.

As someone who just wanted these systems to “talk to each other,” I was always frustrated by how long it actually took. So we built something better—not just for us, but for every finance team dealing with the same challenge.

If You’re in the Middle of a Nightmare Project…

Let’s talk.

We’re working with high-growth companies that are tired of legacy ETL workflows and want modern integrations that just work.

DM me or reach out at [email protected].